Business owners and marketeers are diverting from traditional marketing techniques, including billboards, radio and TV advertising, brochures, and any other outdoor promotions, to cheaper but effective Internet marketing strategies. Under the new arrangement, business owners reach out to the final consumers through advertising on the World Wide Web.
The Internet has become a powerful tool for disseminating information to the wider world. Small business owners do not have enough capital to run advertising budgets under the traditional methods; this has crippled their performances, forcing many to close down. Under effective Internet marketing strategies, business owners have a chance to compete favorably and sometimes outdo well-established companies without needing to run marketing budgets.
There is no need to employ a marketing staff or to pay large sums of money for radio and television advertisements. You only need to invest more time into mastering advanced Internet technologies that will push your business growth past the performance of your competitors, without leaving your desktop.
The following are the strategies that will help your business grow, even from a dismal financial base:
Step 1 Build a Website
A website is one way through which a business is represented on the internet. A website is the business address through which clients will come to learn more about the business and its products or services. Unlike traditional marketing strategies, small businesses advertising from professionally designed websites will compete favorably with well-established companies. The use of website builders will help you come up with a cheap professional website within a few hours.
Step 2 Search Engine Optimization (SEO)
SEO enhances the visibility of your website and improves its ranking among the major search engines, including Google, Yahoo, Bing and Dogpile. The higher the rank of the website in the search results, the more traffic generated.
Step 3 Email, Social Networks, and Link Building
Another strategy is to employ methods like email marketing, Twitter, blogging, video blogging, webinars, podcasting and link building.
Step 4 The Right Audience
You also need to market the right products to the right audience. For example, it's a waste of time to market Christian bibles on pornographic websites.
Step 5 Research
You need to carry out online research in order to identify the strength and weaknesses of your competitors. Find out the quality of the products, prices, demography of the clients, methods used to entice them, and various ways employed during marketing. The data collected should be analyzed to help come up with unique but appealing strategies that will generate traffic to the website.
Step 6 Monitor and Clean Up Site
6) Monitor the performance of your website from time to time in order to remove stumbling blocks that will hinder visibility among major search engines. Remove existing broken and poorly performing inbound links. It is also of good advice to employ keyword analyzers to revisit the text on the HTML and insert such popular keywords and metatags.
Step 7 Spread the Word
Post your website links on popular forums and social networks like Facebook, Twitter, and Yahoo Answers. This method will help generate traffic and improve the position of your website among major search engines.